Author: Tony-A

Why a certain style of prose makes teachers far more likely to buy, and how you can write in that way. By Tony Attwood C.Ed., B.A., M.Phil (Lond), F.Inst.A.M. There are two factors at the heart of that statement above.  First there is the point that most of us see lots of written material, including […]

Strikes over; now what? On 31 July the UK’s largest teaching union voted to accept the government’s pay award.  But what lies beneath? The vote by members of the NUT follows a similar vote by The Association of School and College Leaders. Schools will receive an additional £482.5 million in the 2023-24 financial year which […]

  We hear a lot about schools having staff shortages. But what does that mean when you are selling to schools? We are now in the period when Academies are spending the last of their finances for the year, while local authority schools now have access to their finances for the next 12 months. However, […]

  And what’s more creativity is very good for your advertising Creativity really is surprisingly good for you.  For most people engaged in regular creative work it significantly reduces signs of stress and usually leads to new insights and greater productivity and positivity in all aspects of life.  Plus of course when you are thinking […]

Not all teachers remember the benefits that their subject brings to pupils and students Most of us tend to imagine that those who teach a certain subject not only know a lot about that subject, but also fully understand all the benefits studying the subject can bring.  As a result, advertisements tend to focus on […]

Most attractive headline ever? DO THIS When You Have A GUN Pointed At Your Head Now of course in my opening line (which was the subject line when this message was sent out by email) I am using the word “attractive” in a particular way – not to mean beautiful but rather to have the […]

  By Tony Attwood How being creative will double your sales rates and make you feel ever more happy at home and at work. My prime purpose in writing this article and putting it on the Schools.co.uk website is to urge you to consider being ever more varied and stimulating in the way you write […]

  Below is an example of an article that can be put on a company’s website and then advertised to teachers as being available, as a way of bringing interested teachers to the website.  It doesn’t directly promote the company’s products, but it can bring school managers who rarely respond to advertising to the website, […]

What is the most effective way of advertising to teachers at this unique moment in our schools’ history? Schools often face difficulties, but I don’t think there has been a time quite like this with pupil numbers rising and teacher numbers declining, and hence money sitting in bank accounts. Of course how you respond to […]

Childhood and teenage aspirations are important drivers of achievement later in life: and they can help your advertising too. By Tony Attwood, Creative Director, Schools.co.uk As you can imagine, in my work with Schools.co.uk I get to see hundreds, indeed thousands, of advertisements aimed at teachers each year.  Some are sent out by Schools.co.uk itself, […]