By Tony Attwood If you can become a thought-leader or acknowledged expert in your field, selling your product becomes a lot easier. This article is about two things. On the one hand it is about why taking on the role of a “thought leader” (or if you prefer “expert”) can really help you grow your […]
Author: Tony-A
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Features good, benefits much better
Features can sell, but when it comes to getting more replies benefits are much more effective This Briefing Article covers six key issues What is the difference between a benefit and a feature? But we sell chairs, they don’t have a benefit! One benefit at a time. So where do the features go? What about […]
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