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Some messages need gentility

  If your products or services can help schools cope with the teacher crisis, do say so – but say it gently! School managers know that education has a few problems at present, particularly with regard to teacher recruitment.   Indeed, the suggestion that last year only half the number of secondary school teachers needed, were […]

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More pupils, fewer teachers, more money

This year schools will have their largest-ever budgets, and their biggest-ever financial surpluses. Since 2010 the number of pupils in primary schools has risen by over 720,000 and in secondary schools by over 460,000 – and because the funds schools receive depend on the number of pupils and students, that has given schools much more […]

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How to advertise glue (or come to that, anything else).

If you want people to read your advertisement, I told the audience at a recent conference held at the Toppled Bollard Café in sunny Northants, you have to offer something novel. And that applies no matter what you are selling, be it text books or coffee, computers or glue.   It doesn’t have to be the […]

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The two factors and the free email

There are two factors that affect the you get from your emails… and you may have forgotten one of them. When selling to schools your prime need is most likely to be to get your advertisement to the right person in each school.   But there is a vital second vital issue beyond this– and if […]

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Free email to schools

When you buy into our 4-Email programme this term, you’ll get a fifth email free – and that’s not all… Yes, just for the 2024 spring school term – when you buy a new 4-Email programme for schools, we will give you a fifth email free of charge.   An email that comes with a bonus.   […]

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Free email to schools

  When you buy into our 4-Email programme, you’ll get a fifth email free – and that’s not all… Yes, just for the 2024 spring school term – when you buy a new 4-Email programme for schools, we will give you a fifth email free of charge.   An email that comes with a bonus.   After […]

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Why a certain style of prose makes teachers far more likely to buy…

Why a certain style of prose makes teachers far more likely to buy, and how you can write in that way. By Tony Attwood C.Ed., B.A., M.Phil (Lond), F.Inst.A.M. There are two factors at the heart of that statement above.  First there is the point that most of us see lots of written material, including […]

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Teacher unions accept the government’s pay award.  What now?

Strikes over; now what? On 31 July the UK’s largest teaching union voted to accept the government’s pay award.  But what lies beneath? The vote by members of the NUT follows a similar vote by The Association of School and College Leaders. Schools will receive an additional £482.5 million in the 2023-24 financial year which […]

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Selling to schools with staff shortagees…

  We hear a lot about schools having staff shortages. But what does that mean when you are selling to schools? We are now in the period when Academies are spending the last of their finances for the year, while local authority schools now have access to their finances for the next 12 months. However, […]

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Creativity is good for you…

  And what’s more creativity is very good for your advertising Creativity really is surprisingly good for you.  For most people engaged in regular creative work it significantly reduces signs of stress and usually leads to new insights and greater productivity and positivity in all aspects of life.  Plus of course when you are thinking […]