By Tony Attwood, Creative Director, Schools.co.uk If you are a regular reader of my occasional jottings on the topic of advertising to teachers you might have picked up on the idea that one should undertake regular advertising, and in so doing, regularly change the text of that advertising. That doesn’t mean one needs […]
Telling teachers something about yourself in a non-boastful way really does help sales Social psychology tells us that learning a simple fact about a person we don’t know, has a very curious side-effect. For when we learn something about a stranger, we generally feel that stranger knows us a little better. Even when there […]
… But sadly quite often we are not very good at talking with strangers. Research into people’s attitudes toward their fellow citizens shows that generally we do care about each other, we are interested in each other, and most of us are genuinely interested in learning about new and different ideas. Unfortunately, many people who […]
What are the two factors that influence teachers when they are wondering if they should place an order? Consider the situation in which a neighbour you hardly know asks for a favour — such as asking for a helping hand in moving something that is well within your capabilities. What might that neighbour say to you […]
By Tony Attwood If you can become a thought-leader or acknowledged expert in your field, selling your product becomes a lot easier. This article is about two things. On the one hand it is about why taking on the role of a “thought leader” (or if you prefer “expert”) can really help you grow your […]
Features can sell, but when it comes to getting more replies benefits are much more effective This Briefing Article covers six key issues What is the difference between a benefit and a feature? But we sell chairs, they don’t have a benefit! One benefit at a time. So where do the features go? What about […]
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