What are the two factors that influence teachers when they are wondering if they should place an order? Consider the situation in which a neighbour you hardly know asks for a favour — such as asking for a helping hand in moving something that is well within your capabilities. What might that neighbour say to you […]
By Tony Attwood If you can become a thought-leader or acknowledged expert in your field, selling your product becomes a lot easier. This article is about two things. On the one hand it is about why taking on the role of a “thought leader” (or if you prefer “expert”) can really help you grow your […]
Features can sell, but when it comes to getting more replies benefits are much more effective This Briefing Article covers six key issues What is the difference between a benefit and a feature? But we sell chairs, they don’t have a benefit! One benefit at a time. So where do the features go? What about […]
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