… But sadly quite often we are not very good at talking with strangers. Research into people’s attitudes toward their fellow citizens shows that generally we do care about each other, we are interested in each other, and most of us are genuinely interested in learning about new and different ideas. Unfortunately, many people who […]
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What makes teachers buy?
What are the two factors that influence teachers when they are wondering if they should place an order? Consider the situation in which a neighbour you hardly know asks for a favour — such as asking for a helping hand in moving something that is well within your capabilities. What might that neighbour say to you […]
What are schools doing in response to new government lock-down orders and how should suppliers respond? This week an email arrived from a school kindly reporting that a member of staff had left, and supplying the email address of the new teacher. It is something that happens all the time of course, but what made […]
For an advert to be very successful you need the recipients to read, and remember you, even if they don’t buy there and then. It is a fact that is easily forgotten, but for advertisers it is fundamental. Many teachers don’t buy a product immediately that they see the advertisement. But they might buy later […]
Why smiles bring more sales A smile will always bring you more sales. But how to do that in an email promotion? As many people who own or operate a retail outlet have realised across the world, if the sales staff in the shop can be cheerful, friendly and helpful, the shop gets more sales. […]
By Tony Attwood If you can become a thought-leader or acknowledged expert in your field, selling your product becomes a lot easier. This article is about two things. On the one hand it is about why taking on the role of a “thought leader” (or if you prefer “expert”) can really help you grow your […]
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Features good, benefits much better
Features can sell, but when it comes to getting more replies benefits are much more effective This Briefing Article covers six key issues What is the difference between a benefit and a feature? But we sell chairs, they don’t have a benefit! One benefit at a time. So where do the features go? What about […]
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