The factors that determine the sales each advert gets

Use this approach and you are bound to receive more orders from teachers than with any other method

Latest briefing articles

What is that something extra that teachers love, when it comes to new materials that can be used in the classroom?

 Some messages need gentility

This year schools will have their biggest ever budgets and their largest ever financial surplus

The two factors (and the free email)

How to advertise glue (or come to that anything else)

Free emails to schools

Why a certain style of prose makes teachers far more likely to buy

The headline which works but which you will never have used.

How to get teachers to read and respond to your emails

Not all advertising has to focus on the product or service on sale

Advertising to teachers at this unique moment in our history.

How childhood and teenage aspirations can help raise your response rates

Schools are in crisis, but schools have more money than ever!

Why questions don’t work

The simplest method of enhancing teacher interest in your product or service

Reveal something about yourself in your email advert, and your sales will go up.

A sales email should be like a conversation with a stranger…

And from the archives…

What makes teachers buy?

Why being top of the Google rankings might not be worth the cost

Different schools different directions: how schools are responding to the coronavirus situation.

For an advert to be really successful you need to use this approach

How becoming a thought-leader makes selling easier

How to write adverts that make customers feel better has a simple aim: to generate more sales and more enquiries for our clients than can be achieved by any other marketing company or any other approach.

In doing this we go far beyond the traditional basic service of sending out emails.  We look at the number of people who read your email, the number who click through to your web site, and the number who then buy or request more information from you.

And then we work to increase each of those numbers.  More readers, more click throughs, more requests for information, more sales.

In short, we use the unique advantages of email and website advertising to see which part of the chain of events needs tweaking, or indeed completely changing, in order to produce not just more orders but more repeat orders in the future.

At the same time, we are asked to, we work to ensure that more and more people find your web site through searches using Google or Bing.

You will find more information on our services in the articles on this site including…

The 4 factors…
The four major elements in the approach of to selling to schools, which generate better results.

Services: the way we work which allows you to focus on your customers.

The free review: our team creates hundreds of email advertisements a year. If you would like us to look over your email and give a report on how we think it might be changed in order to get more sales, we will do that free of charge.

How much does it cost?: the details of our services.

Making a difference: there are just three factors that you need to get right in order to gain more sales from each email. Here they are.

But if you advertisement does not work as well as you wish, then putting it to rights is simple. Here’s how.

More about email marketing: everything else not covered in the articles above.

And if you want to read many more thoughts and ideas on marketing to schools then you will really enjoy our blog with all multiple articles on marketing to schools.

For more information on any issue on this site please email or call 01604 880 927.