What are the two factors that influence teachers when they are wondering if they should place an order? Consider the situation in which a neighbour you hardly know asks for a favour — such as asking for a helping hand in moving something that is well within your capabilities. What might that neighbour say to you […]
What are schools doing in response to new government lock-down orders and how should suppliers respond? This week an email arrived from a school kindly reporting that a member of staff had left, and supplying the email address of the new teacher. It is something that happens all the time of course, but what made […]
For an advert to be very successful you need the recipients to read, and remember you, even if they don’t buy there and then. It is a fact that is easily forgotten, but for advertisers it is fundamental. Many teachers don’t buy a product immediately that they see the advertisement. But they might buy later […]
Why smiles bring more sales A smile will always bring you more sales. But how to do that in an email promotion? As many people who own or operate a retail outlet have realised across the world, if the sales staff in the shop can be cheerful, friendly and helpful, the shop gets more sales. […]
By Tony Attwood If you can become a thought-leader or acknowledged expert in your field, selling your product becomes a lot easier. This article is about two things. On the one hand it is about why taking on the role of a “thought leader” (or if you prefer “expert”) can really help you grow your […]
Features can sell, but when it comes to getting more replies benefits are much more effective This Briefing Article covers six key issues What is the difference between a benefit and a feature? But we sell chairs, they don’t have a benefit! One benefit at a time. So where do the features go? What about […]
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