Most attractive headline ever? DO THIS When You Have A GUN Pointed At Your Head Now of course in my opening line (which was the subject line when this message was sent out by email) I am using the word “attractive” in a particular way – not to mean beautiful but rather to have the […]
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By Tony Attwood How being creative will double your sales rates and make you feel ever more happy at home and at work. My prime purpose in writing this article and putting it on the Schools.co.uk website is to urge you to consider being ever more varied and stimulating in the way you write […]
Below is an example of an article that can be put on a company’s website and then advertised to teachers as being available, as a way of bringing interested teachers to the website. It doesn’t directly promote the company’s products, but it can bring school managers who rarely respond to advertising to the website, […]
What is the most effective way of advertising to teachers at this unique moment in our schools’ history? Schools often face difficulties, but I don’t think there has been a time quite like this with pupil numbers rising and teacher numbers declining, and hence money sitting in bank accounts. Of course how you respond to […]
Childhood and teenage aspirations are important drivers of achievement later in life: and they can help your advertising too. By Tony Attwood, Creative Director, Schools.co.uk As you can imagine, in my work with Schools.co.uk I get to see hundreds, indeed thousands, of advertisements aimed at teachers each year. Some are sent out by Schools.co.uk itself, […]
How can it be that schools now have more money to spend than ever before? Everything is being cut, and yet it seems school finances are on the up, which appears to be a contradiction. How can this possibly be? In this short piece I’ll try and explain. Local authority and academy schools are funded […]
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Why questions don’t work
Questions can help you make a sale when you are talking with a school manager. So why don’t they work in emails? If you talk to a potential customer in person, or on the phone, you’ll probably find yourself asking a few questions, in order to get the feeling of what the individual […]
By Tony Attwood, Creative Director, Schools.co.uk If you are a regular reader of my occasional jottings on the topic of advertising to teachers you might have picked up on the idea that one should undertake regular advertising, and in so doing, regularly change the text of that advertising. That doesn’t mean one needs […]
Telling teachers something about yourself in a non-boastful way really does help sales Social psychology tells us that learning a simple fact about a person we don’t know, has a very curious side-effect. For when we learn something about a stranger, we generally feel that stranger knows us a little better. Even when there […]
… But sadly quite often we are not very good at talking with strangers. Research into people’s attitudes toward their fellow citizens shows that generally we do care about each other, we are interested in each other, and most of us are genuinely interested in learning about new and different ideas. Unfortunately, many people who […]