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Different schools, different directions

What are schools doing in response to new government lock-down orders and how should suppliers respond? This week an email arrived from a school kindly reporting that a member of staff had left, and supplying the email address of the new teacher. It is something that happens all the time of course, but what made […]

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For an advert to be very successful…

For an advert to be very successful you need the recipients to read, and remember you, even if they don’t buy there and then. It is a fact that is easily forgotten, but for advertisers it is fundamental.   Many teachers don’t buy a product immediately that they see the advertisement.  But they might buy later […]