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Back to school?

When schools re-open conditions are going to be different, and some firms will benefit As I write this I see there is a petition doing the rounds demanding that the government re-open schools sooner rather than later. Of course, governments in the UK don’t have to take any note of such petitions, but whether or […]

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Different schools, different directions

What are schools doing in response to new government lock-down orders and how should suppliers respond? This week an email arrived from a school kindly reporting that a member of staff had left, and supplying the email address of the new teacher. It is something that happens all the time of course, but what made […]

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For an advert to be very successful…

For an advert to be very successful you need the recipients to read, and remember you, even if they don’t buy there and then. It is a fact that is easily forgotten, but for advertisers it is fundamental.   Many teachers don’t buy a product immediately that they see the advertisement.  But they might buy later […]