It would make life awfully nice and easy if only we could simply tell teachers and school managers what we have for sale, and for them then to buy it.  Unfortunately everyone now sees so many adverts each day that we have to do a little bit more than that.

In this section we look very briefly at the five key elements in selling to schools.  Get each of these right and your message is certain to get across and bring you in sales.

Be creative

Grab attention

The unique selling point

Why should I buy it? And why should I buy it from you?

Separating each part of the message

Example of advert that attracts attention and generates enquiries

Research and analysis