If your company has only a limited - or indeed no - budget for advertising, and you are selling to the educational market, you might find Payment by Results to be helpful.

Payment by Results is a “commission only” approach to advertising to schools which has a very simple approach laid out step by step.

First off, you need to email This email address is being protected from spambots. You need JavaScript enabled to view it. with details of the product or service on sale, how much you charge for it, and (if you have it) a link to a web page describing the product or a copy of an email that you have sent out advertising the product.

We also need to know at this stage which teachers you think would be particularly interested – for example, secondary school history teachers, primary sports coordinators, or whatever. And we need to know how much you charge for each product.

Second, we’ll come back to you to let you know if we think we can advertise the product successfully and what commission we would require from each sale.

Then, if you find that an attractive proposition there is a contract to sign (but absolutely nothing to pay) and you just provide us with an advert to send out. If you wish (and it is up to you) you can ask our creative team to comment on your advert and make some suggestions as to how it might be possible to improve its response rate.

We will then start booking in regular email promotions for you.

The orders come straight to you, and you report to us on how many items have been sold. We then issue you with an invoice at the end of the month for the commission, and that sum is payable one month later.

So to give an example, if you make a sale in mid-February, you will declare it at the end of February, and pay the commission at the end of March.

And there is a bonus. You’ll also get links into some of our websites – sites such as www.ukeducationnews.co.uk that can bring in considerable additional interest. These sites will also generate sales on which the same commission will be paid.

We can even experiment with selling your products to certain overseas markets if you wish.

To summarise, if you have a product or service that sells to nursery, primary or secondary schools and you’d like to advertise through schools.co.uk on the understanding that you just pay an agreed commission on each sale you get, then please email This email address is being protected from spambots. You need JavaScript enabled to view it. with the details of the product or service and the approximate value of each sale.