doesn’t mean the product is wrong or the medium isn’t working. It can simply mean that one hasn’t yet fully understood the way the recipients are currently thinking about the issue.
Which is why, in turn, sometimes it is worth getting the view of a person outside the company who is also involved in this type of selling.
It’s a service we always offer and best of all, it’s free. Most of our customers do get the sales or enquiries they expect. But if you don’t, just tell us, and we’ll try to find out what is wrong and help put it right.