This is why I always recommend that one should not run the same advertisement over and over again, but rather keep changing the advert - just in case one’s message is being a trifle misunderstood.

Then when you find an advert that truly works, you can come back to it and either run it again or, better still, tweak it slightly so that you keep the readership (which will vanish if people think “I’ve seen that before”) while retaining the successful style and approach.

(Incidentally, in case you are wondering, not all of these little tales about women asking me to dance are reported with 100% accuracy, but curiously, this conversation did actually happen.)

If you want to know more about schools.co.uk and its work in selling to schools, please do call us on 01604 880 927.  I promise it won’t be me that answers (and so you won’t have a long rambling talk about dance clubs).  Or email This email address is being protected from spambots. You need JavaScript enabled to view it. - he’s awfully nice and generally liable to be more sensible than I am.