She looked at me for a long moment before replying, “Sorry what did you say? My friend was waving at me. Tell me again in a minute”.

Which reminded me of the old direct marketing rule: never get going until you’ve got attention.   Grab the reader by the throat, shake him or her around a bit, tighten your grip, and then start selling.

It seems to work for me.

Tony Attwood

Confused?  You won’t be after reading The Toppled Bollard Explained

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