For many companies, the people most likely to buy are those who have bought something already and are interested in buying more.
And yet the majority of companies don’t regularly re-mail past customers with new promotions.
In this area of work it is vital to keep saying something new each time one does the promotion, and it is vital to make sure that every enquiry and sale is logged onto your system.
Many firms tell us that they can’t do this because most schools order through the school office and so they don’t get the email address of the teacher originating the order.
However in most cases it is possible to overcome this barrier and get that all important teacher email address, and we regularly work with our customers to use our tried and tested methods to do this.