The Education Market is about more than mailing schools – it is about mailing the right people within schools, and for many companies it is about promoting to two other groups as well.
In this section of our website we look first at the education market overall – the number of schools, and how they are divided. In short, “The Education Market”
After that we consider how to reach three types of people – the school managers (the heads of department, head teachers etc), the classroom teachers, and the administrators and business managers).
Finally we consider the remaining two sectors of the market – parents, and the schools to which you have sold in the past.