The way and the speed in which children are learning is changing: but few are talking about it.
Given the changes that are happening in our society and which affect children from the earliest days, it is not surprising that children’s responses towards reading, learning, and indeed education are changing.
As a result, when companies wish to sell to teachers or indeed offer free resources to schools there is a need to reflect these changes.
To give but one example, the Institute of Health Visiting reported that in 2016 that 72% of health visitors said they had found an increase in the number of children with delayed speech and communication development. The previous year it was 64%.
Now these figures are worrying enough, but in research which Schools.co.uk recently carried out for one of our clients it was discovered that worries about a significant lack of willingness among students to engage in reading was sweeping not just schools but also moving into universities.
Indeed in the higher education sector it was discovered that many students who were studying for degrees which required a considerable amount of reading (degrees in subjects such as history for example) were simply not in the habit of reading books of any kind and were resistant to the idea.
Studies like that from the Institute of Health Visiting, and our own study which pulled together existing research from a wide variety of sources, can be very relevant as a basis for the way in which advertisements and promotions can be written for teachers. They are also highly relevant for companies that offer free sponsored materials to schools.
Where it is apparent that the company writing to the teachers is fully aware of current trends and concerns, and where the company is also able to offer new insights and findings from studies that the teacher will not have seen before, then the chances of a bond between the teacher and the company are greater.
The company is thus seen not just as a supplier trying to push its books, equipment, IT facilities etc, but rather as an organisation in the know and able to offer new insights. This inevitably draws the teacher closer to the company and its products.
Schools.co.uk works with a number of companies in finding new ways to approach their advertising and marketing in order to make sure that teachers see them as the key player in the market. Our aim is to ensure that their products and services are not just in tune with the curriculum, but also with the changing responses of pupils and students to the fundamentals of learning.
Indeed where a company offers a free report to teachers relating to a key issue that is of interest to the teachers as part of its advertising, it is then able to build a database of interested teachers who can be emailed regularly, an ideal way of bringing them on board in terms of the company’s message.
This doesn’t mean that advertising to bring in immediate sales should not be undertaken. But it does emphasise the fact that a combination of adverts that look for immediate sales, with advertisements that take a longer approach, is by far the best way to generate continuing success in selling to schools.
Schools.co.uk offers this sort of approach through a wide variety of programmes ranging from one off email campaigns to detailed research and analysis.