There are many different ways of working with school managers and teachers to establish company and corporation names within the schools.
However in all cases there is one overriding factor that must always be brought into the process: an awareness of the key issues facing schools at the present time.
Schools throughout the UK are currently undergoing a huge level of change, while at the same time school pupils and students are themselves changing in terms of their attitudes, their approaches to life and their vision of society and their place within it.
Any promotional activity which does not recognise these changes, or makes assumptions about such key issues, runs the risk of not having the impact that it might otherwise have had.
To help understand this background to promoting via the education sector, Schools.uk regularly produces briefing documents each of which covers a specific topic related to the work of promoting via schools.